VC and PE-backed companies, between one stage and the next
Marketing leadership and brand clarity for portfolio companies. From pre-seed to Series B+, we work with venture-backed teams to move fast, tell bold stories, and bring a strategic marketing foundation into high-velocity growth environments.
Where it usually breaks
The five problems we solve, as they tend to show up in this market. The small line above each is the general version.
- This is us
Your company has changed, but your marketing hasn't.
A new round, a new board and a bigger target. The pitch changed; the website still describes the seed-stage company.
- This is us
You're doing more marketing, but getting less from it.
More channels, more agencies and more spend, and pipeline that doesn't grow with them.
- This is us
Your market doesn't understand why you're different.
Investors understand you. Buyers compare you with three competitors whose homepages say the same thing.
- This is us
You know something needs to change, but you don't know what.
The board wants a marketing plan before the next raise and the leadership team doesn't agree on the story.
- This is us
You need senior marketing expertise without hiring a large team.
You need senior marketing judgment now, before you're ready to build the full team.
Where we usually start
Every engagement begins with a 30-minute call. These are the most common first steps for companies like yours.
Sprints and projects
A fixed-scope positioning sprint before a raise, a launch or a new market.
Positioning and messaging
One story for investors, buyers and new hires, so the deck and the site agree.
Monthly retainer
Senior strategy and execution every month while you decide what team to build.
Further reading
From the Brilliantly Wrong articles.
Talk to Alex
A 30-minute call with Alex Stonehouse, the founder. Tell him what's changing.