Industrial companies, when the old playbook stops working
Companies at the intersection of physical production and digital tools. We help industrial brands grow in sectors where precision, process, and progress collide.
Where it usually breaks
The five problems we solve, as they tend to show up in this market. The small line above each is the general version.
- This is us
Your company has changed, but your marketing hasn't.
You added software, services or a marketplace to a business that makes things, and the marketing still sells only the parts.
- This is us
You're doing more marketing, but getting less from it.
Trade shows, catalogs and distributors keep costing more and keep bringing in the same accounts.
- This is us
Your market doesn't understand why you're different.
Your engineers can explain what makes you better. Buyers see another supplier with a spec sheet.
- This is us
You know something needs to change, but you don't know what.
The buyers you grew up with are retiring, and the next ones research and buy differently.
- This is us
You need senior marketing expertise without hiring a large team.
Marketing has been one person and a distributor network. You need senior strategy without building a department.
Where we usually start
Every engagement begins with a 30-minute call. These are the most common first steps for companies like yours.
Positioning and messaging
Turn what your engineers know into a reason to choose you that a buyer can repeat.
Brand
A brand that looks like the company you are now, not the one on the original letterhead.
Digital marketing
A website and content that do the job a catalog and a trade-show booth used to do.
Alex has led marketing in this market
Past employers, not clients. 15+ years of brand, growth, content and go-to-market work.
An online marketplace for custom manufacturing.
Further reading
From the Brilliantly Wrong articles.
Talk to Alex
A 30-minute call with Alex Stonehouse, the founder. Tell him what's changing.