EdTech and learning companies, when the buyer changes
Solutions connecting education, training, and technology in B2B or B2G contexts. We help mission-driven companies in learning and community spaces clarify their value, expand their reach, and turn knowledge into growth.
Where it usually breaks
The five problems we solve, as they tend to show up in this market. The small line above each is the general version.
- This is us
Your company has changed, but your marketing hasn't.
You started with teachers or learners and now sell to districts, universities or HR leaders, and the marketing still speaks to the first group.
- This is us
You're doing more marketing, but getting less from it.
Webinars, content and conferences keep multiplying. Enrollments and deals don't.
- This is us
Your market doesn't understand why you're different.
To a buyer, every platform promises engagement and outcomes.
- This is us
You know something needs to change, but you don't know what.
The product grew into something new and nobody has rewritten what the company is for.
- This is us
You need senior marketing expertise without hiring a large team.
You need senior marketing judgment before you can justify a full team.
Where we usually start
Every engagement begins with a 30-minute call. These are the most common first steps for companies like yours.
Positioning and messaging
Say who the platform is for now, and why it beats the alternatives a buyer is weighing.
Brand
A brand that a district, a university and an HR leader can each take seriously.
Go-to-market strategy
How to sell to institutions: who signs, who influences, and what each needs to hear.
Further reading
From the Brilliantly Wrong articles.
Talk to Alex
A 30-minute call with Alex Stonehouse, the founder. Tell him what's changing.